The Myth of Easy: Why Harder Can be Better in Business and Life

I suppose I’m just like everyone else. I want everything to be as easy as possible, preferably laid out in one of those “easy step-by-step systems” I’m always hearing about.

But sometimes, harder is better. I was reminded of this when I went in for a checkup at my orthodontist.

I had gotten Invisalign because all the promotions promised it would be easier than braces. But at the appointment, I was told that no matter how long I wore the Invisalign, it would not be able to correct my teeth the way I wanted. The only option was to get metal braces.

The last thing I wanted was to look like a seventh grader like every bad school photo you’ve ever seen.

But facts are facts. If I wanted to finish the job I had started, I had to go the harder route.

As usual, I couldn’t help but to relate this to being an entrepreneur. Because if there’s one common theme for all entrepreneurs, it’s that it can be very hard.

Which is why all the marketers entice us with their golden promises of making it easy for us. I mean, just look at all those testimonials of people who made 6 figures in 60 days! (This is why I’ve taken so many marketing programs. Yes, I fall for it too.)

The problem with thinking that everything should be easy all the time is that when it’s hard, you end up thinking there’s something wrong with you. Like you’re doing it wrong, or you’re not good enough, or you don’t know enough, or you should spend more money on another online course. (Yes, I’ve done that too.)

But maybe it’s just harder, and has nothing to do with you.

The good news is that “harder” can be an effective way to get you there. While I am not thrilled to be wearing metal in my mouth right now, the orthodontist reassured me that I would be complete with my treatment within three months.

Why? Because harder can also be faster and more effective. (Like picking up the phone to sell directly to someone rather than passively posting on IG and wondering why you don’t have more clients. Just sayin’)

Ironically, now that I’ve been wearing them, I’m realizing it’s really not that hard! I’ve already gotten used to them, and I can clearly see the progress.

If I seem to be contradicting myself here, my point is that seeking out the easier way doesn’t always mean it will be easier. The most important thing is to keep going. Because eventually, it works. 

Are there adjustments to be made along the way? Of course. But as the saying goes, failure only really happens when you quit.

I understand that “hard” is one thing, but “alone and hard” is a whole different ballgame. As a business coach, I’m here to remind you that you don’t have to go through the challenges of entrepreneurship on your own. You can always schedule a free 45-minute business strategy session with me to see how coaching together can make the hard stuff less daunting and more manageable.