What’s the real value of goal setting?

Recently, I attended an event for entrepreneurs where the discussion topic was SMART goals.

If you’ve ever done any research on the most effective ways to set goals, you’ve probably heard about this method. SMART stands for “specific, measurable, achievable, realistic, and time bound.”

There’s no doubt that the SMART structure will help you to set goals that are doable while keeping you focused and accountable. Which is great, if you actually, y’know, DO the goals.

However, all too often my clients come to our coaching calls with incomplete tasks, sometimes week after week. They get discouraged because they don’t see their desired results, and sometimes they even want to give up.

Most people are focused on the results of their goals being the grand prize. I disagree. While of course I want to see people succeed at what they set out to do, there’s a greater value in goal setting that no one talks about.

Watch this quick video about what the real (and hidden) value of setting goals is.